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Think Branding – Mastering the Art of Creating Profitable Value


Author(s): Vukani Nxumalo | Date Published: 04 November 2017 | Genre: Business | Sales & Marketing | Available Format: e-book & paperback | ISBN: 978-0-9947217-4-7 (print) | 978-0-9947217-5-4 (ebook)


In today’s business climate, the world has become highly competitive. It is therefore imperative to differentiate your brand.

A great deal of information (and misinformation) exists around the ideas of brands and branding, but if you look closely you will find that the essence of a brand can be distilled down to three simple concepts.

Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organisation and you’ll build a powerful brand.

This book will show you how to Create Profitable Value Through Branding.

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SKU: BOOK978-0-620-63361-1 Category: Tags: ,

Additional information

Weight 0.129 kg
Dimensions 20.32 × 13.335 × 1.55 cm

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