|Dimensions||20.32 × 13.335 × 1.55 cm|
Author(s): Vukani Nxumalo | Date Published: 04 November 2017 | Genre: Business | Sales & Marketing | Available Format: e-book & paperback | ISBN: 978-0-9947217-4-7 (print) | 978-0-9947217-5-4 (ebook)
Mastering the Art of Creating Profitable Value
In today’s business climate, the world has become highly competitive. It is therefore imperative to differentiate your brand.
A great deal of information (and misinformation) exists around the ideas of brands and branding, but if you look closely you will find that the essence of a brand can be distilled down to three simple concepts.
Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organisation and you’ll build a powerful brand.
This book will show you how to Create Profitable Value Through Branding.