It’s a digital age where having an online presence is an essential part of your business’ success. Whether it is a website or social media profile, a business’ online presence is very important.
Corporates, solo entrepreneurs, start-ups, freelancers, photographers etc need to be online if they want to succeed in a digital world. In fact, any business that seeks to attract customers will benefit from having their customer interactions with them in what is today the standard channel of communication.
According to Google, 97 per cent of people search for services or business-related queries online. And so, if most of your customers are present online and you should as well. This is evident in the infographic below. One minute on the internet is worth thousands of dollars in business if your business is not online.
Important Aspects of online presence
Company/Personal Website
The website is an online profile for a company where the visitors can get needed information like products, contact details, services, pricing etc. A website can also serve as an E-commerce platform to sell products and services to a more visible audience.
It is also important to regularly update your website with changing information and this can be done with the element of a blog. All of which can be done with a WordPress managed website. The blog element of your website is where you engage with your audience and customers to build profitable relationships.
Social Media Presence
Social media is the best platform to present your business, whether it’s a Facebook page, Twitter account or an Instagram. Social media is the equivalent of word-of-mouth marketing in a digital age where there are millions of users using social media platforms.
You can use social media to sell your product, get page views on your website, present your services and much more. Social media presence also allows your customers to talk about your services. It is also a great place to get real-time unbiased feedback from an audience that is interested in your products and services. The key is to choose a suitable platform and use it appropriately.
Search Engine Visibility
Once a website is created it needs to be shown up on search page results otherwise it is of no use. People search for keywords related to your product and services, so it is important your website is listed. Google’s and other search engine’s search algorithm take into account many factors which include relevant content, structure and website popularity.
Regularly updated content on your blog will ensure that your website is visible on search engines. When customers are searching for information relating to your product and service offering, your content will show up. Coupled with your social media presence, your business has both informative content that builds credibility with your clients and social proof.