There are a number of book publishing formats to choose from. In a nutshell, they include audio, digital, and print.
Some formats work well for any type of writing. For example, a ‘how-to’ book might do very well in all three publishing formats. However, other book types may do better with one single type of publishing format. Let’s talk about the different formats, what they’re best for, and how to decide.
Digital Books or EBooks
Digital books are great for books that contain clickable links. This means that topics that include additional or supplemental materials can be easily accessed by clicking on embedded links. You cannot do the same thing with an audio or a print book.
Yes, you can include links in the material but they won’t be clickable so you won’t get the same follow-through or response rate. Digital books are also great if your audience is one that uses e-readers. Or if you have an optic that your reader may want to keep to themselves.
Print is good for books that people want to access often. For example, cookbooks can be useful in print because they may be referenced and utilised often. Additionally, books with a lot of images may be better in print. Images can be difficult to manage in some digital formats.
Text books, reference books, and books that may contain worksheets and areas for people to take notes may do better if they’re in print. Finally, your audience may prefer print. The young adult and the older audience tends to prefer print but there are other demographics that may as well. Know your audience and choose the best format for your book topic and your readers.
Audio Publishing Format
Audio books are often part of a busy professional’s commute. If your typical audience persona is a commuter or doesn’t have time to read but does have time to listen, then create your book in audio format. Additionally, you may find that books that have clearly defined sections may also do well with audio.
When deciding what format to choose for your book, first consider how your readers will prefer to access the information. As you can see, it’s essential to know your readers well. They are the people you’re writing your book for and they should determine the format. Also, understand how the information you provide will best be utilised.
Finally, keep in mind that you don’t have to choose just one publishing format. You can publish your digital book as a print book and also as an audio book. However, when you market your book you may want to focus on one format.
Pay close attention to the format that sells best and focus on that for future books and marketing endeavours. Take note of ever aspect of you audiences reading experience from book cover design to internal formatting and layout. See what works best and go with that.